​About Us
Vision to Victory: My Path to Transforming Sleep with SERENITY​
I am Robert Simon, the heart and soul behind SERENITY. What began as a modest bedding store fueled by my deep passion for sleep health has blossomed into a global mission, with SERENITY at the forefront, revolutionizing rest across continents. Each step of our journey has been driven by a relentless pursuit of excellence and an unwavering commitment to enhancing the well-being of millions. By joining hands with leading experts and embracing constant innovation, we've crafted mattresses that do more than support sleep—they transform it. At SERENITY, each mattress is not just a product, but a personal guardian of dreams, lovingly designed to ensure that every night leads to a brighter, more vibrant day.​​
Our History
1980
1986
1998
2008
2010
2012
2014
2016
Robert Simon opens a small bedding store in Melbourne, Australia, planting the seed for what would become SERENITY.
Establishment of the first SERENITY mattress factory in Melbourne, marking the brand's expansion into manufacturing.
Inauguration of a state-of-the-art manufacturing facility in Victoria, setting a new standard for mattress production and emphasising a commitment to innovative sleep solutions.
The global financial crisis prompts Robert Simon to embark on a worldwide journey to explore diverse sleeping habits and health needs, transforming SERENITY’s approach to mattress design.
Collaboration with spinal health experts, leading to the development of the HLP series, which focuses on targeted spinal support.
The HLP series receives certification from the Australian Therapeutic Goods Administration (TGA), validating its health benefits and innovative design.
SERENITY launches the HLP series in China, expanding its international presence and catering to a new market focused on spinal health and quality sleep.
Upgrade of the Melbourne factory and expansion of SERENITY’s showroom and clinic collaborations, enhancing its market presence and reinforcing its commitment to quality and health.
Our Certificate
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